Sunday, November 07, 2010


(The following story was published in 2010 2nd Quarter issue of JAL Focus, a company newsletter).

In this age of time, our sophisticated future lies on the technology that we are using today. Entering to the promise of the 21st century, it would not be difficult to pursue our dreams and ambitions and become successful along with the fast-changing world if we have receptive ideas. In this case, we must be vigilant in our surroundings, always on the lookout for what’s the latest and be on guard for new things to come because just when you thought technology hits the highest point and at its farthest and finest, there’s more to come. And before you knew it, new models featuring different innovations, extras, and latest versions are appearing in the market.

The writer quoted in an article saying that “there is no assurance that investing in technology will generate future returns, but there is evidence that not investing in technology will lead to dismal investment performance”. Invariably, it is indeed a fact that good products and services fall back upon technology. William “Bill” H. Gates, Chairman of Microsoft Corp. said “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” As we are working with innovation and modernization, we have to invest the best technology for the longterm interests of our business. In order to streamline our approach when we are aiming the best future for our organization, we are planning thoroughly with the best preparation, policy and approach. Part of this strategic plan is capitalizing the benefits of investing in high-tech products and latest technology available in the market. Cellular phone, MP3 players, iPods, PDAs, and other new gadgets allow us to keep in touch, share ideas, information and images, be taught and entertained. Undoubtedly, it brings fun and excitement, however, it also brings challenge and new knowledge. While picking the best high-tech products is virtually impossible to even keep up because there are literally hundreds of models to choose from, getting into the habit of technological advances otherwise is preparation of better opportunities and shaping our certain future.

If you opt to use technology like for instance a simple Internet explorer and e-commerce, as a small entrepreneur, it opens up a plethora of chances to gather the potential customers. The advent of the Internet significantly contributes to dramatically cut down the costs of marketing and communication which supports those who’ve just started in venturing business. The very basic explanations of the popularity of computers with small businesses are their speed, accuracy, effectiveness, low cost, and the capability to handle multiple tasks. In a nutshell, technology has reduced the overall expenses of business operations. For the prospect customers, this technology could be an initial interaction with them and it could start you off with a warm first impression in your business and could create instant friendly relationship or even an adversarial one. By browsing into our webpage, we are instantly introducing our profile and expectedly questions are rising in to complete their awareness, then the maze within our company’s frame from their points of view will further explain our company’s profile for better understanding. Positive impression plays vital factor in keeping good instant relationship in terms of our future. Otherwise, once the relationship and impression start off on the wrong foot, it is always harder to change the direction.

Technology is powerful in our present life and even in the next more years. The phenomenal online community and social networking website is no doubt the unambiguous explanation how technology is shaping and changing our life routine into better. Looking back those early years of its launching on the web, we can’t deny that this technology established the convenience we are enjoying today. This confers the verity that the future of ourselves, business, and community really depends on the technology we are using today.

Alex V. Villamayor

August 22, 2010

No comments: