The following
article is a long pending subject waiting for right timing from editor until it
closed unpublished.
As part of operating business, every company would like to establish a distinguished identity that will identify them. One of these objectives is to have a corporate logo that will instantly recognize their name, their products and services. For instant recognition, the corporate logo plays an important part in company profile.
By Alex V. Villamayor
As part of operating business, every company would like to establish a distinguished identity that will identify them. One of these objectives is to have a corporate logo that will instantly recognize their name, their products and services. For instant recognition, the corporate logo plays an important part in company profile.
Logo could be the social
image of any group. It represents the
company’s corporate identity, core values and vision. It symbolizes the product and service
excellence. It also signifies the
company’s highly motivated employees who are well respected in their chosen
field of expertise, and represents the supportive management and the importance
to the servicing community.
Reflect in the logo the
main business that everyone in the company is offering. Looking on it, it is assumed that this is the
products and services which is the result of team work from the topmost men of
the company down to its talented workers.
Highlight your advantages, goodness and versatility – these symbolize
your leadership in the market.
Corporate logo is the company
itself that speaks their legacy, reputation and success. It should leave an instant remarkable impact
that creates a distinguished favorable corporate identity and lasting
impression. Catchy and lasting, these
are characteristics that need to seal in the logo.
Simplicity in putting all
your strength in a simple but detailed, enough and complete design is tough
task to fill in. In excessive array of
qualifications, selecting the strongest point can be the unanimous
decision. Attempting to have elegant and
sophisticated symbol tells crowning glory of the company. It is designed to be iconic symbol of
reputation and integrity that will leave remarkable
presence but acceptance of the going public might risky.
Better yet to describe
the history of the company or a story behind the success. It will show the courage of embarking the
responsibilities for your products and services to the benefiting consumer and
community. It will mean full
determination, will power and strong perseverance in keeping commitment to your
customers.
Your company’s goal or
core value could be best theme of your logo.
Symbol that strongly holds the core values,
visions and ideals are perfect design in transmitting the legacy of the
company. These themes, together with the
shape and usage of right color selection play important impact to represent the
company. Their overall appearance will encapsulate
the main objective and benefits of the company that can be the social image
that we would like to leave.
April 11, 2011
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